What Others Are Saying
2024
January 31, 2024
Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH
In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts.
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January 25, 2024
DOmedia Launches PeopleToMySpot for Local OOH Advertisers
DOmedia has partnered with location analytics leader, Placer.ai to launch PeopleToMySpot, giving local advertisers access to foot-traffic reports for any U.S. ZIP code on PeopleToMySpot.com.
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2023
January 11, 2023
Rapport Partners with DOmedia to Set New Standard for OOH Media Agencies
Rapport, the out-of-home (OOH) media buying and planning agency of IPG Mediabrands, announced it has partnered with DOmedia, a technology company on a mission to change the way OOH media is bought and sold, to drive operational excellence and increase fluidity in the process of purchasing OOH placements.
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2022
May 16, 2022
DOmedia Opens Its Real-Time Inventory Data To All OOH Operators
DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022.
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2019
DrivingSales
July 26, 2019
Why Your Dealership Should Invest In Billboards
You still see billboards for car dealerships all over the road. Why is that? Billboards and outdoor ads are an effective and affordable way for dealerships to advertise.
ScreenAnarchy
July 17, 2019
A24 Announces Billboard Screening Series: Public Access
Marshall McLuhan famously coined the phrase “the medium is the message.” At its most basic interpretation, it argues that what is being communicated is less important than how it’s being communicated.
Vape Mentors
July 6, 2019
Why Vape Shops Should Be Using Billboards
As of 2014, there were an estimated 35,000 vape shops in the United States and this number is expected to be much larger today.
Institute of Personal Trainers
July 3, 2019
Why Personal Trainers Should Pump Up Their Advertising ROI with Billboards
Personal trainers have a ton of options to choose from when deciding how to advertise their services. Billboards and other outdoor advertising formats are often associated with huge businesses and corporations, but they are also a powerful tool for smaller businesses.
OOH Today
June 22, 2019
Unmet Outdoor Ad Demand & Agency OOH Perceptions — Here is The Unfiltered Podcast From OOH Today
The Board Room is outdoor advertising’s unfiltered podcast offering deeper insights on the Out of Home Advertising Industry. A panel of OOH professionals discussion in the OOH space… creative, leadership, measurement, sales, technology and the journey.
Billboard Insider
May 31, 2019
Bowman-Henderson: 3.5 million people a year google “How do I buy a billboard in.”
At last week’s OAAA 2019 convention Insider talked with DoMedia’s Ian Bowman-Henderson about the out of home trading platform’s activities.
Bookmarket.com
Apr 22, 2019
Should Independent Authors Invest in Billboards?
In today’s world of digital and social media ads, traditional billboards are often seen as old-fashioned. Yet, the billboard industry is actually growing, largely because of its convergence with tech.
Noobpreneur.com
Feb 13, 2019
Why Are SMBs Turning To OOH?
Small and midsize businesses (SMBs) have more options than ever when choosing an advertising format. Billboards and other out-of-home (OOH) advertising are often associated with huge brands, but they are also a powerful tool for smaller businesses.
Successfulstartup101.com
Feb 7, 2019
Startups and Out-of-Home Advertising: Why You Shouldn’t Dismiss the Idea of Using Billboards
Billboards and other out-of-home (OOH) advertising formats are used frequently by huge technology companies and exciting new startups. Despite their old school reputation, billboard ads are more popular than ever. In fact, the industry is expected to see double-digit growth this year.
QSR Magazine
Feb 7, 2019
Why Quick Serves Should Invest in Out-of-Home Advertising
In today’s world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its convergence with newer technologies.
2018
BillboardInsider
Dec 7, 2018
Spotify Offers “Share on a Billboard” Button to Premium Users
At the beginning of each December, music streaming giant Spotify offers users a year-end analysis of their listening habits, called Spotify Wrapped.
St. Louis Ad Club
Nov 16, 2018
Why Does Controversy Cause Social Lift?
A billboard which appeared to equate Donald Trump to Jesus was put up last weekend in St. Louis, Missouri. The ad (pictured above) featured a picture of Trump with a partial quote from John 1:14, “the word became flesh…” The right-hand corner of the billboard is decorated with a cross, an American flag, and the phrase, “make the gospel great again.”
Marijuana Venture
Nov 12, 2018
Guidelines For Cannabis Billboard Design
While most digital platforms still prohibit marijuana ads, billboards and other outdoor ad formats have embraced the growing cannabis industry. The high impact, low cost and relaxed regulatory environment mean billboards will continue to be a top advertising option for marijuana-related businesses well into the future.
Adweek
Nov 1, 2018
The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say
Digital advertising is bleeding into the physical world in more ways than ever before, but nascent out-of-home ad technology still has a ways to go before it reaches it’s true potential.
October 16, 2018
New Audience Data and Systems will Aid OOH Planning
COMMB has hired DOmedia, a leading technology company, to develop new software that will be used to manage OOH audience data and provide a new analytics suite for agency, advertiser and OOH company members.
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Chicago Design Museum
Oct 14, 2018
Art Eats Art
There has always been a thin line between art and advertisement. This line is perhaps at its thinnest when the medium used is a billboard. What are billboards if not giant pieces of art?
JamMob
Sep 24, 2018
What’s the Deal with Cryptic Band Billboards?
This year, we’ve seen bands like Twenty-One Pilots and Aphex Twin announce their latest releases through the use of cryptic outdoor ads. This type of advertising for musical groups is nothing new. Many use cryptic outdoor advertising when they drop a new album or want to make an announcement.
MediaPost
Sep 11, 2018
Is Marijuana Advertising Going Mainstream?
Last month, Constellation Brands Inc. announced an investment of nearly $4 billion into Canadian marijuana grower Canopy Growth Corporation, the largest publicly traded marijuana company.
NonProfit PRO
Sep 4, 2018
The Changing Face of Issue Advocacy Ad Formats
The way issue advocacy ad formats are being delivered is changing. We’re seeing an explosion of nonprofit organizations buying billboards to incite activism or bring awareness.
Medium
Aug 29, 2018
Effectively Utilizing Your Church Sign
Your church sign is an effective tool for getting people to notice your church. In fact, lots of church signs have gone viral.
Home Business Magazine
Aug 21, 2018
Why Billboards Should Be a No-Brainer for Your Small Business
Small businesses today have a myriad of options when it comes to advertising. While billboards are often associated with big brands and big business, they are actually a very powerful tool for small businesses.
OOH Today
Aug 16, 2018
Programmatic: From High Tech to Highway
The outdoor advertising industry continues to inch closer and closer to programmatic, but can we ever really expect to see programmatic outdoor advertising in rural areas?
Billboard Insider
July 25, 2018
Legal Marijuana Sparks Explosion in Billboard Ads
Marijuana is a big business. It is now recreationally legal in nine states and medicinally in thirty. It’s estimated that it will be a $21 billion industry by 2021. This is good news for the out-of-home industry.
May 7, 2018
DOmedia Signs Kinetic as its New Agency Client
DOmedia announced today that Kinetic North America has signed on to be its new agency client. Kinetic will leverage DOmedia’s planning platform to support the agency’s OOH buying and planning efforts.
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2017
November 16, 2017
Leading Out-of-Home Adtech Platform Adds Market-Level Planning
DOmedia, the leading platform for buying and selling out-of-home advertising in the U.S., announced today that it has expanded its offering to include market-level planning tools. This functionality has historically cost agencies and media vendors thousands annually per seat license from other tech providers.
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PR Newswire
October 23, 2017
Largest Out-of-Home Advertising Database Surpasses 1 Million Assets
DOmedia, which operates the largest database of out-of-home advertising in the U.S., announced today that advertising agencies can now access over 1 million media assets through its platform.
MediaPost
July 25, 2017
Largest DOOH Network Offers OOH Inventory Via DOmedia, Rubicon
TouchTunes Media announced on Tuesday it will take advantage of a recent partnership between DOmedia and Rubicon project to provide publishers with programmatic access to OOH inventory.
DailyDOOH
May 16, 2017
Domedia Partners with Rubicon Project
DOmedia announced this week a partnership with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically via the world’s top media buying platforms.
Yahoo Finance
May 15, 2017
DOmedia Now Tracking Thousands of Out-of-Home Media Assets
DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching…
DailyDOOH
March 7, 2017
DOmedia Integrates Inventory Availability into Platform for Out-of-Home Vendors
DOmedia is launching an expansion of their Supply-Side Platform – starting today, a select group of top media sellers will begin using DOmedia to chart the availability of their inventory…
ScreenMedia Daily
February 1, 2017
Strata Partners with DOmedia
STRATA, a leader in media buying and selling software, is integrating with DOmedia’s OOH buying platform. Harmelin Media, one of the largest independent U.S. media agencies, will be among first agencies to leverage the partnership.
2016
Columbus Business First
October 7, 2016
Fast 50 Q&A: DOmedia
DOmedia was recently named the fastest growing private company in Central Ohio. CEO Ken Sahlin shares his advice for building a business, cultivating company culture, and managing massive growth.
Columbus Business First
October 6, 2016
DOmedia’s Long Journey to No. 1
DOmedia’s recent explosive growth may seem like an overnight success, but it is really the culmination of a years of hard work and strong vision. Learn more about the history of DOmedia and the lessons that made it Columbus’ fastest growing private company.
Sixteen:Nine Podcast
September 21, 2016
Ken Sahlin Talks Digital Out-of-Home on Sixteen:Nine Podcast
DOmedia’s CEO talks about the future of DOOOH ads with industry leader David Haynes, editor of Sixteen:Nine and founder of the Sixteen:Nine Podcast.
MediaPost
September 6, 2016
OOH On the Path to Programmatic, But False Claims Could Derail Progress
Technology has helped a decade of growth in out-of-home advertising. But, a recent trend of firms overstating their capabilities may be threatening that industry’s progress toward a programmatic future.
Digital Signage Pulse
August 28, 2016
DOmedia: Seeking To Change The Way Media Is Bought and Sold
The out-of-home experts at Digital Signage Pulse covered DOmedia’s expansion to serve media suppliers as well as small and medium-sized agencies. Discover DOmedia’s vision for the future of OOH advertising.
Yahoo Finance
August 18, 2016
How Donald Trump is Changing the Face of Advertising
Politicians across the U.S. are finding new value in out-of-home advertising. The reasons? A technological renaissance in targeting, impressions guaranteed to reach real people (instead of “bots”) and a high impact at a low CPM.
FOX Business
August 10, 2016
Coming Soon to A Highway Near You: Trump Billboards
In the wake of the national political conventions, out-of-home advertising is seeing new interest from campaign managers and marketing firms. Technology has made OOH easy to buy and more targeted than ever before.
Digital Signage Connection
May 31, 2016
DOmedia Software Platform Provider Joins Digital Place Based Advertising Association
The Digital Place Based Advertising Association (DPAA) announced today that DOmedia LLC, which bills itself as the leading software platform provider for planning and buying out-of-home advertising (OOH), has joined the association.
Daily DOOH
April 25, 2016
DOmedia LLC Closes USD 3M Series A FundingDOmedia LLC Closes USD 3M Series A Funding
DOmedia will use the funds to extend its suite of OOH media buying software for advertising agencies and develop new applications to serve the 1,700 vendors that currently use DOmedia…
Billboard Insider
April 25, 2016
DoMedia Raises $3 million to Develop Outdoor Digital Marketplace.
DOmedia has raised $3 million to expand its automated outdoor advertising marketplace. The investors included Advantage Capital Partners and the Ohio Innovation Fund…
CMO.com
April 21, 2016
Marketers Mourning Mass Media Should Look Outside the Home
Our CEO, Ken Sahlin, traces the evolution of mass media and precision ad targeting, packages it with a pretty great Terminator metaphor, and highlights the bright future of out-of-home ads.
Columbus Business First
April 19, 2016
DOmedia raises $3M toward digital marketplace for outside-the-home ads like billboards
DOmedia LLC has raised $3 million – and has been hiring with the proceeds – toward expanding its online marketplace for finding and renting ad space such as billboards, digital signs, and even inside fitness centers.
Daily DOOH
April 19, 2016
DOmedia Launches Supply-Side Platform for OOH Advertising
The DOmedia SSP removes barriers between buyers and sellers by integrating with a Demand-Side Platform (DSP). The DOmedia DSP is used by buyers around the country, including some of the largest OOH agencies…
MediaPost
April 18, 2016
DOmedia Launches Supply-Side Platform For Out-Of-Home Advertising
DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, on Monday launched a supply-side platform (SSP). The new cloud-based platform will bring buyers and OOH media companies together on the same platform to… improve communication.
Columbus Business First
April 15, 2016
DoMedia’s online billboard space reservation system goes way beyond the bus stop
DOmedia has built a comprehensive digital inventory of out-of-home advertising spots… For most of the sites, it can give buyers information on…
Columbus Business First
February 17, 2016
How a Columbus outdoor advertising startup won acceptance
Since 2008, DOmedia built a true online marketplace for advertising agencies to search the inventory and bid for spots – based on guidance from its main customer, the largest national media buying agency…
Billboard Insider
February 15, 2016
DOMedia’s Ken Sahlin On Online Outdoor Ad Buying
DOmedia’s products have powered over $1 billion in ad transactions. Yesterday DOmedia announced an extension of online ad buying tools. Insider DOmedia CEO Ken Sahlin about online outdoor ad buying…
Columbus Business First
February 12, 2016
How DOmedia Upped its Sales, Adoption in Ad Game
DoMedia LLC spent seven years building users and persuading a fragmented outdoor advertising industry to change before enjoying a breakout 2015: It said its revenue grew nearly six times over 2014…
2015-2008
OAAA Thought Leadership
November 30, 2015
Drive Digital Labor to Extinction, by Ken Sahlin
Our CEO, Ken Sahlin, shares a timeless perspective on the power of technology with the Outdoor Advertising Association of America. Will the OOH industry adapt to progress, or will they face extinction at the hands of more progressive formats?
MediaPost
May 4, 2012
Telmar, DOmedia Partner for Media Buying
A number of companies are using technology to make media buying and planning easier through online interfaces and increased automation in areas like verification and invoicing. This week Telmar Group, which provides advertising media information software and services, revealed that it has formed an alliance with DOmedia, which operates an out-of-home advertising marketplace, with the goal of enabling Telmar agency clients to execute media buys using DOmedia’s agency software.
DPAA
May 3, 2011
Digital Place-based Advertising Association (DPAA) Announces Three New Members
The Digital Place-based Advertising Association= proudly announced today that PlaceWise Media, DOmedia, and Ayuda Media Systems have recently joined the association. This brings the total membership of DPAA to 32, an increase of seven new members since the first of the year.
DailyDOOH
April 8, 2011
DOmedia Powered by VUKUNET
As expected after we spotted a joint logo for NEC Display Solutions, Itasca, Illinois, and DOmedia, Columbus, Ohio, last week, the two companies are today announcing the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home/digital place-based media.
Bloomberg Businessweek
April 7, 2011
NEC and DOmedia Announce Strategic Partnership
NEC Display Solutions and DOmedia have announced the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home (DOOH) advertising.
ScreenMedia Daily
April 7, 2011
NEC and DOmedia Announce Strategic Partnership
NEC Display Solutions and DOmedia have announced the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home (DOOH) advertising.
DailyDOOH
February 1, 2011
DOmedia Confirms DOOH Growth Trends
In recent years, industry pundits have been saying that digital-out-of-home advertising is the fastest growing segment in the out-of-home market with no signs of slowing down. The trend is consistent with patterns seen by DOmedia, Columbus, Ohio-based provider of planning and buying tools for alternative, traditional and digital out-of-home media. DOmedia has seen continuous double-digit growth since its founding in 2007.
ScreenMedia Daily
February 1, 2011
Digital Out-of-Home Market Expanded Rapidly in 2010, According to DOmedia
Digital Out-of-Home advertising (DOOH) is the fastest growing segment in the out-of-home market with no signs of slowing down.
MediaPost Digital Outsider
June 11, 2010
DOfind Helps Agencies Find Networks
The marketplace for digital out-of-home directories and aggregation services just got a little bit more crowded with the launch of DOfind, a subscription Web-based tool created by DOmedia that allows agencies and advertisers to search over 200,000 out-of-home media properties.
Digital Signage Expo
June 3, 2010
DOmedia Debuts DOfind to Help Advertisers and Agencies Connect with Media Providers
From the initial search results, subscribers can access detailed information for each product offering, including planning rates, locations, audience data, production requirements and company contact information, according to the company. The result is a significant savings in time, money and resources during the concept development, research and early planning phases of a campaign.
hiVelocity
June 3, 2010
DOmedia tames fragmented out-of-home advertising marketplace
DOmedia provides an online marketplace for finding, planning, buying and selling alternative, traditional and digital out-of-home media. Media providers use DOmedia to create detailed online profiles, while advertisers and agencies can use DOmedia’s database to plan out-of-home campaigns.
MediaBuyerPlanner
June 2, 2010
DOfind Helps Buyers Connect with Outdoor Media Properties
Users can identify parameters such as venue type and target audience, then access information about each product offering, including rates, locations, audience data, product requirements, and company contact information.
Digital Signage Today
June 2, 2010
DOmedia releases new online subscription-based ad tool
DOmedia has introduced a new online, subscription-based tool called the DOfind. It searches more than 200,000 alternative, traditional and digital out-of-home media properties allowing agencies and advertisers to develop campaigns more efficiently.
DailyDOOH
June 2, 2010
DOmedia’s New Version DOfind
DOmedia has released its enhanced DOfind, an online, subscription-based tool that allows agencies and advertisers to search more than 200,000 out-of-home media properties – using an extensive set of parameters, such as venue type and target audience – for precise results.
Digital Signage Universe
June 2, 2010
DOmedia Debuts DOfind – Helps Advertisers and Agencies Connect Efficiently with Media Providers
Enhanced subscription tool enables easy, granular search of more than 200,000 alternative, traditional and digital out-of-home media properties.
Transwest Outdoor
Billboard Owner/Operator
“As a small billboard owner/operator, it is easy to be overlooked by larger agencies. By placing our profile on DOmedia, Transwest Outdoor has now enjoyed both new client relationships and increased sales.” -Dan Allred, Transwest Outdoor
NateRiggs.com
February 4, 2010
How Columbus-Based DOmedia is Changing the Game for Out-of-Home Media Buying
This company is yet another example of killer technology start-ups that are emerging from Columbus, Ohio. These entrepreneurs and innovators are working to change the game for how out-of-home media is transacted today. And, so far, they’re winning. Nate Riggs sat down with DOmedia CEO Andy Mansinne to get the scoop on how this new marketplace functions and where the company is heading in 2010.
watch the video.
DailyDOOH
November 9, 2009
DOmedia Offers Free Trial New Subscription Directory Service
With the new service, DOmedia provides subscribing advertising agencies, brand advertisers and media buying agencies with premium information and detailed profiles of more than 200,000 specific media properties, resulting in a significant savings in time, money and resources during the research and discovery phase of campaign planning.
DailyDOOH
November 5, 2009
DOmedia Launches Tools for the Smaller Guys
DOmedia of Columbus, Ohio, recently announced two new tools for small to mid-sized media companies and asset owners: DOinventory and DOimprove. Both tools have been added in effort to help small and mid-sized companies more efficiently compete with the ‘big’ industry players.
DailyDOOH
October 13, 2009
DOmedia Bringing Buyers and Sellers Together
Jeff Bell, chairman of DOmedia, and Andy Mansinne, CEO, sat down with Gail Chiasson of DailyDOOH during the Digital Signage Investor Conference to discuss how DOmedia brings together buyers and sellers of out-of-home media through its new planning tool.
DailyDOOH
October 9, 2009
Digital Signage Cross-Channel Marketing Continuum
Digital signage is at the threshold of a new era, where interconnectedness and interactivity are paramount. It should no longer be viewed as an isolated medium, but as an integral part of broader multi-channel marketing campaigns. As some of the presentations made clear at the Strategy Institute’s Digital Signage Investor Summit DOOH is becoming part of the broader marketing landscape.
Inc.com
June 19, 2009
Online B2B Marketplaces: Should You Dive In?
Inc.com featured DOmedia President Jeff Lamb in a Q&A focused on business-to-business marketplaces and how to tell if a site is right for you.
TechColumbus Newsletter
May 22, 2009
Staying Up in a Down Economy
TechColumbus highlights DOmedia and CallCopy, two Central Ohio tech companies finding successful business strategies in hard times.
DailyDOOH
May 9, 2009
Jeff Bell New Chairman of DOmedia
Jeff Bell, recently Microsoft’s corporate vice-president of global marketing for the interactive entertainment business, has joined DOmedia, a Columbus, Ohio-based online marketplace for buyers and sellers of out-of-home and alternative advertising media, as chairman.
Advertising Age
December 1, 2008
Need a Skywriter? Or Napkin Campaign? Call DOmedia.
Advertising Age Editor-at-Large Jack Neff published this flattering profile story about DOmedia, highlighting the role we’re playing in a rapidly growing industry
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